What is Social Media?

Social Media is user-generated content that provides a platform for users to share, discuss and participate in conversation. The adoption of these platforms on a global level has allowed people and businesses to become both readers and publishers of content, i.e. in our eyes it allows individuals to become what is known as a social media examiner. It’s social because it is passes from person to person, network to network and more recently with the emergency of cross-platform sharing from mobile to online and vice versa.

Interaction is key to social media, platforms such as blogging and social networks allow users to communicate content to each other with increasing ease – and people like to share!

This content can come in many forms including; text, images, videos and audio. Online communities are also created through social media as like-minded individuals discuss their common interests. The global levels of growth in this area are bringing a constant stream of new technologies that allow for greater interaction and new ways to share content online – it’s just knowing how to utilise these tools!