So, How can we Help your Brand with your Social Marketing?
The key to our clients success is to make their social marketing strategy add value to their customers online experience, if you add value then you can start to capitalise from the benefits of viral marketing. Watch this video of an inspiring marketing campaign that went viral – now at over 70 million YouTube views…it doesn't always have to be the most complicated campaign that wins!
Social Marketing Research & Insight: Conversations are happening throughout all social media channels and the most effective way to become a part of that conversation is to start listening. Consumers are conversing about your brand, products, services and competitors right now, all providing valuable information that helps to inform your future product developments and social marketing.
Our social marketing research digs deep into these conversations to discover the trends that are most relevant to your organisation and your future objectives. We can also track the progress of marketing campaigns whether online or offline, people will be talking about them and its important to know how well your marketing campaign is being received, especially as it can shape your social marketing strategy for the future.
The more effective way to understand how to use this information is through conversation audits, influencer research and on-going social media monitoring.
Social mediation results from understanding the underlying issues and sentiments in these conversations and determining what actions to take as a result – it's as simple as that!
Brand Engagement: We analyse the information gathered through social marketing research and develop content that sparks up positive conversations with and about your brand. We also utilise cross-platform strategies to ensure that brand engagement can be gained through the synchronisation of different platforms. This helps to draw customers into a relationship with your brand on a much deeper level because they can associate with different types of content.
It’s not just a positive conversation the content aims to ignite; it’s about generating something that provides your consumers with the desire and incentive to tell their friends and family.
By personalising content that your customers want to spread; your brand will benefit from consumers engaging in practising viral marketing for you! Systematic monitoring and response allows us to manage your online reputation whilst taking advantages of all brand opportunities and dealing with your customer concerns.
Watch this video on the award winning social media campaign by First Direct